Fictional branding project
The morning begins with coffee, a phrase that has become almost universal. And not by chance: for many, it’s not just a drink, but actually a start of the day.
HERE. is a small coffee shop brand with a concept of the coordinates. Inspiration came from the ancient times method where people searched their way through the stars and constellations. By this way coffee shop HERE. becomes personal navigation point, where everyone’s day begins.
The visual identity is based on a clean, minimalist design style, influenced by Swiss typography and geometric composition. Coordinates are used as the main visual resource, transforming lines and points into a graphic system that communicates the menu and guides through the coffee shop’s offerings. A soft, neutral color palette with warm tones highlighting the calm and modern personality of the brand, creating a refined and balanced visual language.
HERE. is not just a name. It’s a sign.
HERE. the mornings start.
HERE. the path begins.
HERE. you can stop for a moment, reconnect, recharge and continue the journey.
Fictional branding project
The morning begins with coffee, a phrase that has become almost universal. And not by chance: for many, it’s not just a drink, but actually a start of the day.
HERE. is a small coffee shop brand with a concept of the coordinates. Inspiration came from the ancient times method where people searched their way through the stars and constellations. By this way coffee shop HERE. becomes personal navigation point, where everyone’s day begins.
The visual identity is based on a clean, minimalist design style, influenced by Swiss typography and geometric composition. Coordinates are used as the main visual resource, transforming lines and points into a graphic system that communicates the menu and guides through the coffee shop’s offerings. A soft, neutral color palette with warm tones highlighting the calm and modern personality of the brand, creating a refined and balanced visual language.
HERE. is not just a name. It’s a sign.
HERE. the mornings start.
HERE. the path begins.
HERE. you can stop for a moment, reconnect, recharge and continue the journey.